The plot of the film is built in a playful way. The presenters are Pippi Longstocking and Mary Poppins.
The girl-presenter (dressed as Pippi Longstocking) looks at pictures of children.
Peasant children in paintings .
Children demonstrate modern sportswear.
The fashion designer draws new styles of clothes.
Demonstration of winter clothing made of artificial fur.
A troika rushes along the road.
Children are sitting in the sleigh.
The children are dressed in faux fur coats and sportswear.
Children ride down the slide.
Children's shoes.
Children dance, demonstrating sporty, functional clothes in the dance.
Sewing workshop, teenagers demonstrate work clothes.
Teenage boys work in a locksmith workshop.
Demonstration of casual clothes.
Clothing for primary school children.
Outerwear for spring and autumn.
Locations: Moscow [820]
Clothes for the rain.
Shoes are moving along the conveyor belt.
Girls and girls dance in raincoats and with umbrellas.
Girls demonstrate dresses, whirling in a waltz.
The fashion designer makes new sketches.
Younger schoolchildren demonstrate clothes for summer holidays.
Summer shoes.
Models of clothing in the sailor style.
Swimming pool.
Girls demonstrate clothes at the side of the pool.
Locations: Moscow [820]